Expert product branding
that gets your
Fever has a long history crafting brands and designing product branding and packaging. Our experience started with brands like Dow Corning, Moen and Warnaco (Warners, Fruit of the Loom) and has grown over the years to include many food, personal care and even cannabis brands.
We have created product brands and packaging for lines with multi-million dollar annual sales just as seamlessly as we have worked with local startups, helping to establish their new line on the market. Fever has a deep understanding of not only great design but also merchandising, case pack, reproduction/substrate options and labeling regulations.
First, we start with the correct information and research. We ask questions, dig deep, challenge the responses. We must understand what we are looking to achieve, the culture and position of the organization and the audience. See our post on naming.
What’s in a packaged product design? It’s a lot more than creative graphics – it’s vessel sourcing and industrial design. Consumer trends and consumer psychology. And, it’s how the product looks within the retail environment.
This process is essential before moving forward on any packaging production decisions. The process is a last chance to ensure the positioning, product branding and graphics are exactly what was intended.
As important as the design of the packaging is compliance – the adherence to industry packaging guidelines set out by the country in which the product is being sold. Each country sets out their own respective packaging guidelines.