Responding to a marketplace need with a start-up brand.
Fever worked with a local food broker group to develop and bring The Gourmet Meat Shoppe brand and product line to Canada Safeway. We identified a need for a brand to compete against Superstore's President's Choice line. Fever created the name, brand logo and packaging for close to 200 SKUs. And launched the brand with 150 SKUs in an 18 month period. The result? The brand grew steadily until sales topped $50,000,000 annually, outselling Safeway’s house brand, Safeway Select.