Working Stiffs

Memorable and lighthearted brand for a hardworking landscaping crew

This start-up needed a big kick-start with a fun and memorable brand that could grow alongside the crew. Fever created the playful name Working Stiffs and chose bold and simple visuals to communicate the brand. When the group started, they wen't sure if they would be landscaping only or if they would transition to snow removal come the winter months. The brand was built to be flexible, the pattern background had numerous versions to allow the look to adapt. From here, we built out all the starter basics from shirts to website.